Journal Technopreneurship

Vol. 1 No. 1 (2025): January - March
Articles

Analyzing the Impact of Social Media Marketing on Customer Loyalty: A Case Study of Jabarano Café Bandung

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  • Yanti Purwanti,
  • Andry Mochamad Ramdan
Yanti Purwanti
Universitas Pasundan
Andry Mochamad Ramdan
Universitas Pasundan

Published 2025-01-24

Keywords

  • Social Media Marketing, , Customer Loyalty, Café

Copyright (c) 2025 Yanti Purwanti, Andry Mochamad Ramdan (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Analyzing the Impact of Social Media Marketing on Customer Loyalty: A Case Study of Jabarano Café Bandung. (2025). Journal Technopreneurship, 1(1), 8-13. https://avicennajournal.org/jtech/article/view/37

Abstract

The purpose of this study is to learn about the talk at one café in Bandung and to draw conclusions from the findings. This study was conducted at Jabarano Cafe Bandung. There were 138 respondents in this survey. The research methodology combines quantitative and case study. This study's data was processed using the SPSS 27 application. The research findings are intended to create links between variables, study objects, factors, or other scientific tools that may be compared to prior scientific research. As a result, if a company implements a unique and new innovation, it will appear to increase visitors' trust in the cafe they are looking for, as long as the quantity of food and drinks is consistent and meets visitors' expectations. Be loyal. Social media marketing has a favorable and significant impact on customer loyalty at Jabarano Cafe Bandung. Social media marketing.

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