Journal of Electronic Business (JEB) publishes original and high-quality research related to electronic business and digital commerce. The journal aims to explore the evolving landscape of electronic business by integrating theories, practices, and technologies that drive digital transformation. Topics covered include, but are not limited to:

Electronic Business and Commerce

• E-commerce platforms and ecosystems

• Online retailing and consumer behavior

• Mobile commerce (m-commerce)

• Electronic payment systems and fintech

• Supply chain management in electronic business

• Business-to-business (B2B) and business-to-consumer (B2C) transactions

Digital Marketing and Customer Engagement

• Digital advertising and promotions

• Social media marketing and influencer impact

• Customer relationship management (CRM) in digital environments

• Data-driven marketing and analytics

• Personalization and recommendation systems

Information Technology in Electronic Business

• Cloud computing and infrastructure for e-business

• Cybersecurity and privacy in electronic transactions

• Artificial intelligence and machine learning applications

• Blockchain and distributed ledger technologies

• Internet of Things (IoT) in business processes

Strategy, Innovation, and Management

• Digital business model innovation

• Entrepreneurship and startups in electronic business

• Regulatory and ethical issues in digital commerce

• Cross-cultural and global electronic business practices

• Impact of digital transformation on traditional industries

The journal encourages interdisciplinary research that contributes to the advancement of knowledge and practical solutions in electronic business.