Journal Bisnis Digital and Social Media (JBDSM) publishes original research and critical studies in the areas of digital business transformation, e-commerce, digital marketing, and social media strategy. The journal seeks to explore the intersection of technology, communication, and business in the digital era. Topics of interest include, but are not limited to:

Digital Business

• Digital business models and platforms

• E-commerce systems and strategies

• Fintech and digital payments

• Blockchain applications in business

• Artificial intelligence and automation in digital business

• Cloud computing and digital infrastructure

• Big data and business intelligence

Digital Marketing

• Online consumer behavior

• Digital advertising and programmatic media buying

• Search engine optimization (SEO) and search engine marketing (SEM)

• Influencer marketing and content marketing

• Mobile marketing and location-based services

• Data analytics and campaign measurement

• Digital branding and reputation management

Social Media

• Social media engagement and audience analytics

• Social media as a marketing and communication tool

• Platform-specific strategies (e.g., Instagram, TikTok, LinkedIn)

• Crisis management on social media

• User-generated content and virality

• Community building and social networking

• Ethics and governance in social media use

Interdisciplinary and Emerging Topics

• Integration of social media in digital business ecosystems

• Impact of digital transformation on SMEs and startups

• Digital entrepreneurship and innovation

• Cross-cultural perspectives in digital and social media marketing

• Regulatory and ethical issues in digital commerce and communication

JBDSM encourages submissions that offer theoretical insights, empirical analysis, or practical solutions to current and emerging challenges in digital business and social media.