The Evolution of Gen Z Language on Social Media and Its Impact on Social Behavior Change and Social Engagement

Abstract

This study aims to examine the evolution of Gen Z language on social media and its impact on changes in social behavior and social cohesion within their group. The language used by Gen Z, which includes slang, memes, emojis, and other creative expressions, is rapidly evolving along with the increasing use of social media platforms such as Instagram, TikTok, and Twitter. Using a qualitative research approach, data were collected through in-depth interviews with 15-20 Gen Z respondents who actively use social media, as well as analysis of their interactions on various digital platforms. The results of the study indicate that Gen Z language plays an important role in shaping their social behavior, strengthening bonds within peer groups, and creating a strong digital identity. The use of unique and creative language creates a sense of togetherness among group members, but also creates exclusivity that can make individuals who do not understand the language feel alienated. In addition, this language also influences Gen Z's social perception of social issues such as gender equality, social justice, and self-identity. Gen Z language functions not only as a means of communication, but also as a means of forming new social norms, which influences how they interact with previous generations. The study also found that the language Gen Z uses on social media has a significant impact on their social engagement, both in the digital world and in everyday life.