Assessing Community Satisfaction with Parking Services at Malioboro Tourism Area, Yogyakarta
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Abstract
This study explores public satisfaction with alternative parking services available near the Malioboro tourism area in Yogyakarta. Due to the high and fluctuating number of visitors at the tourist site, the total population could not be determined with certainty. Consequently, the sample size was calculated using the Lemeshow formula, resulting in at least 88 valid responses. This research adopts a quantitative approach, with data collected through structured questionnaires, supported by complementary interview data. The analysis was conducted using a simple regression method. The findings show that the hypothesis is fully supported, indicating that the perceived quality of parking services has a positive and significant effect on public satisfaction.
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